Booking projects from May 2023

Ray®

Ray®

Ray®

Ray®

(2019)

(2019)

(2019)

(2019)

Ecommerce website designed for healthy selfcare brand Ray®.

Ecommerce website designed for healthy selfcare brand Ray®.

Ecommerce website designed for healthy selfcare brand Ray®.

Ecommerce website designed for healthy selfcare brand Ray®.

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(001)

Ray® is a selfcare brand that makes products good for your health and for the planet. Besides the design of the website I also helped them out with the art direction, visual identity and packaging design.

Ray® is a selfcare brand that makes products good for your health and for the planet. Besides the design of the website I also helped them out with the art direction, visual identity and packaging design.

Ray® is a selfcare brand that makes products good for your health and for the planet. Besides the design of the website I also helped them out with the art direction, visual identity and packaging design.

Client

Ray®

Year

(2019)

Services

Art direction, Web design, Interaction design

Art direction, Web design, Interaction design

(Brand Development)

(Brand Development)

In an agile environment where urgency is constant, the linear path to brand development is rare. Often, brand considerations are integrated later, as stakeholders prioritize product development and market readiness.

Given this understanding, a lateral approach to brand development was essential. Simultaneously, I organized and co-project managed the process to centralize and globalize deliverables. This required a methodical awareness of all initiatives, both low and high fidelity, at once. While it may appear chaotic in terms of near-term task management, there is a higher-level opportunity to shape a cohesive brand system.

In an agile environment where urgency is constant, the linear path to brand development is rare. Often, brand considerations are integrated later, as stakeholders prioritize product development and market readiness.

Given this understanding, a lateral approach to brand development was essential. Simultaneously, I organized and co-project managed the process to centralize and globalize deliverables. This required a methodical awareness of all initiatives, both low and high fidelity, at once. While it may appear chaotic in terms of near-term task management, there is a higher-level opportunity to shape a cohesive brand system.

In an agile environment where urgency is constant, the linear path to brand development is rare. Often, brand considerations are integrated later, as stakeholders prioritize product development and market readiness.

Given this understanding, a lateral approach to brand development was essential. Simultaneously, I organized and co-project managed the process to centralize and globalize deliverables. This required a methodical awareness of all initiatives, both low and high fidelity, at once. While it may appear chaotic in terms of near-term task management, there is a higher-level opportunity to shape a cohesive brand system.

(Versioning Process)

(Versioning Process)

As we progressed, all assets crafted underwent frequent reviews by the founder. Each presentation became an opportunity to introduce new brand motifs in a tangible way. This unconventional process ultimately led to official approval to expand the brand identity across all future products.

As we progressed, all assets crafted underwent frequent reviews by the founder. Each presentation became an opportunity to introduce new brand motifs in a tangible way. This unconventional process ultimately led to official approval to expand the brand identity across all future products.

As we progressed, all assets crafted underwent frequent reviews by the founder. Each presentation became an opportunity to introduce new brand motifs in a tangible way. This unconventional process ultimately led to official approval to expand the brand identity across all future products.

(Platform Design)

With a solid design system in place for Serenity, we achieved remarkable efficiency gains. By utilizing shared components like buttons, text fields, fonts, and color palettes, we increased productivity exponentially. In just two weeks, we built and prototyped a customized Laboratory Information Management System (LIMS).

Within one month, we also developed department-specific portals. This incredible feat required collaboration across various teams, including laboratory physicians, geneticists, operations, sales, and fulfillment. As the designer and product manager, my role was to seamlessly integrate the logic and design of each departmental experience.

With a solid design system in place for Serenity, we achieved remarkable efficiency gains. By utilizing shared components like buttons, text fields, fonts, and color palettes, we increased productivity exponentially. In just two weeks, we built and prototyped a customized Laboratory Information Management System (LIMS).

Within one month, we also developed department-specific portals. This incredible feat required collaboration across various teams, including laboratory physicians, geneticists, operations, sales, and fulfillment. As the designer and product manager, my role was to seamlessly integrate the logic and design of each departmental experience.

With a solid design system in place for Serenity, we achieved remarkable efficiency gains. By utilizing shared components like buttons, text fields, fonts, and color palettes, we increased productivity exponentially. In just two weeks, we built and prototyped a customized Laboratory Information Management System (LIMS).

Within one month, we also developed department-specific portals. This incredible feat required collaboration across various teams, including laboratory physicians, geneticists, operations, sales, and fulfillment. As the designer and product manager, my role was to seamlessly integrate the logic and design of each departmental experience.

(002)

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Copy my email and send me a message. Looking forward to hearing from you!

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Jordan Satta
Futurist

Jordan Satta
Futurist

Jordan Satta
Futurist

Jordan Satta
Futurist